Hi, I’m April.
I'm a chatty marketing consultant from the South!
I graduated from Mississippi State University (#hailstate) with a Bachelor's in Business. After getting married and having three kids, I returned to school to get my Master's because who doesn't like a good challenge and perché no? (Which means "why not" in Italian—don't get too excited—my Italian is very limited!)
After doing tons of market research and writing more papers than I thought possible, I graduated from Texas A&M with my Master's in Marketing in 2017.
But the learning hasn't stopped.
Since then, I've earned multiple HubSpot certifications, become a HubSpot Solutions Partner, and continued learning, testing, and figuring out better ways to connect smart marketing strategy with the systems that make it happen.
Over the years, I've worked alongside organizations across workplace culture, financial services, education, healthcare, technology, events, professional services, and more. I've built marketing strategies from the ground up, launched campaigns, courses, podcasts, websites, rebrands, books, and products, served as a Fractional CMO, and helped teams strengthen their marketing, sales, and CRM efforts through HubSpot.
Today, I'm the founder of Mavenly Marketing, where I combine strategic marketing expertise with hands-on HubSpot execution to help organizations turn ideas into action.
Here's the thing about me:
Strategy is my jam. I love taking a big-picture goal, figuring out what actually needs to happen, and building a clear path forward.
I'm also a doer. I don't want to hand you a strategy and disappear. I genuinely enjoy rolling up my sleeves, getting into HubSpot, and helping bring the strategy to life.
I love a good HubSpot puzzle. Whether we're building something from the ground up, optimizing an existing portal, or doing a little "HubSpot forensics" to figure out why something isn't working, I'm always up for digging in.
I'm a HubSpot Gold Solutions Partner, a 2020 HubSpot Champion User, a former Forbes Communications Council member, and I hold an MS in Marketing from Texas A&M.
But more than anything, I love working alongside smart teams, learning their businesses, and helping make marketing and HubSpot feel a whole lot more manageable.
When I’m not obsessing over marketing and HubSpot, I love to travel.
Here are a few of my fav memories with my fav people.